5/7 [영어원서] 10-10-10

1. In 1783, a Dutch-Swiss mathematician named Daniel Bernoulli postulated that people facing decisions with multiple variables would survey the likelihood and severity of possible outcomes and assess the consequences of each, then choose the option that would maximize their gains and minimize their losses across all time frames.

2. Or in essence,

3. Bernoulli's idea was so intriguing that two centruries later it was embraced and more fully developed by two renowned mathematicians from Princeton University.

4. John von Newmann and Oskar Morgenstern, who termed it "Expected Utility Theory"

5. They do not habitually assess outcomes and consequences. they do not, in other words, act rationally all of the time.